• Management & Business Excellence Consultancy


Mr. Abdul Rahman Butt is a Management professional having more than two decades of diversified experience in leading Multinational companies in the field of retail sales, distribution management, marketing, trade marketing and management systems in FMCG, Footwear, Beverages and Healthcare sectors.

He is excellent in providing extensive insight of analysing existing operations for developing marketing strategies, new product launches, enhancing distribution footprint, sales forecasting, GTM and implementing effective systems and strategies to improve organizational and team performance to align with the strategic operational vision of the organization. Mr. Rahman Butt is an exceptional leader with impactful decision-making skills.

His expertise also includes training and building top-notch sales teams, establishing relationships communicating effectively across all levels of the organisation. He has worked in senior positions in the marketing and sales department of leading industries. He has delivered sales, marketing and decision-making training in different parts of the globe. Mr. Rahman Butt assembled, trained and deployed sales teams in retail stores across Pakistan for multiple footwear, health care and distribution companies.

Having served at leading MNCs in his career at top level managerial positions, his business acumen is broad and covers multiple industry verticals. Other virtues of Mr. Rahman Butt include eloquent speaking skills, efficient project management, leading diverse teams and process optimization. At MNBEC, he is leading greenfield projects, product launch projects, marketing and outreach activities, category introduction programs, and sales channel optimization programs for various clients in multiple industry verticals.

As a sales and marketing consultant, Mr. Abdul Rahman Butt is revolutionizing the sales and marketing practices of clients across Pakistan.

Areas of Consulting Expertise

Brand Strategy

Consumer Insights

Market Segmentation

Market Research

New Product Launch

Brand Innovation

Channel Segmentation and Expansion

Sales Forecasting

Distribution Management

Franchise Management

Planogram and Space Optimization

Team capability building

Training of Field Force


Industry Competence



Health Care

Footwear Industry